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Case Study #1:
labucq
Italian-made Designer Shoes
Our Challenge: Labucq, known for its high-quality Italian designer shoes, was facing challenges in its paid media strategy. Their previous account structure was overly focused on retargeting and relied heavily on brand search campaigns
Meta Ads
A shift to focus on scaling customer acquisition on Meta Ads, with a structured testing plan to continuously refresh creatives. Restructuring combined with creative testing allowed Labucq to capture new audiences and expand beyond retargeting to scale new customer acquisition.
Google Ads
Leveraging Performance Max (PMax) campaigns, VGM optimized Labucq’s Google Ads account by driving diversified traffic and balancing spend across brand, non-brand, and dynamic targeting audiences.
The Results
- ROAS Growth:
• Before VGM: 2x ROAS on brand search.
• After VGM: 6.75x overall ROAS across both Google Ads and Meta Ads. This major shift was driven by optimizing the account structure and investing in creative-driven paid social tactics. - Massive Ramp Up in Ad Spend:
• Before VGM: 2x ROAS on brand search.
• After VGM: 6.75x overall ROAS across both Google Ads and Meta Ads. This major shift was driven by optimizing the account structure and investing in creative-driven paid social tactics. - Scaling Through Creative:
• VGM successfully ran 12 to 20+ creative tests per month on Meta Ads, allowing Labucq to stay competitive and agile in a crowded marketplace.
Adam H.
Founder, Labucq
Case Study #2:
ligma provisions
Premium & Affordable Wagyu For Delivery
Our Challenge: Ligma Provisions was a brand new business with no historical advertising structure. As a premium provider of Wagyu beef for delivery, they needed a robust and omnichannel strategy to break into the hyper-competitive frozen food market.
Ligma Provisions looked to Venture Grove Media to launch and scale their business from scratch.
Meta Ads
We took advantage of the brand creator’s unique comedic style in the creative assets, which played a crucial role in achieving high thumbstop rates (TSR) and strong engagement. These ads helped drive profitable customer acquisition with an efficient cost per purchase.
To ensure sustainable growth, VGM implemented a 70/30 split between paid social and paid search. Paid social campaigns accounted for the bulk of customer acquisition.
Google Ads
Since there was no previous advertising structure, VGM built the Ligma Provisions ad accounts from the ground up.
Our focus was on leveraging Google Performance Max (PMax) and Shopping Ads to gain traction quickly on search, while introducing brand search over time to capture high-intent searches generated from paid social.
The Results
- Zero to Scale:
• VGM successfully launched the brand and helped Ligma Provisions achieve over $110,000 in monthly sales within the first year. - Enhanced Retention with Klaviyo:
• Introducing Klaviyo to handle customer retention significantly improved both the conversion rate and ROAS, turning new customers into loyal buyers and driving overall profitability. - Continued Growth in a Competitive Market:
• VGM continues to scale Ligma Provisions, navigating the competitive nature of frozen food delivery while ensuring steady, profitable growth.
Josh M.
Founder, Ligma Provisions
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